It was an advertisement designed to grab attention, but it has raised plenty of eyebrows in the process.
The Miss Wagga Quest in Australia's New South Wales has advertised a ''topless'' car wash this Saturday as part of its fund-raising programme.
But the word topless isn't what it seems.
"It means the girls won't actually wash the tops of the cars, they will only wash from the windows down," Miss Wagga Quest Committee chairperson Amanda Gleeson said.
"If people want the top of their car washed they have to pay extra."
In a bid to ensure those wanting to have their car washed don't get the wrong idea, the word topless was marked with apostrophes to show it was being used as an advertising gimmick.
But many have questioned the need for the word believing it's been done in poor taste.
Quest entrant foundation co-ordinator Deidre Tome said it was an idea put forward by the girls to pick up interest in the event and each girl is required to represent the quest with dignity.
"It was for the gimmick and quirkiness, but all the girls are expected to abide by the laws of the land and are required to (host events) with the appropriate behaviour which is befitting of the quest and the Business Chamber," she said.
The car wash was approved by the Wagga Business Chamber committee, who run and support the Miss Wagga Quest.
