Media Prima Bhd was forced to axe a controversial series of Ramadan commercials on its 8TV channel following heavy public criticism and claims that the advertisements were racist in nature.
Media Prima chief operating officer Ahmad Izham Omar announced the decision after coming under heavy fire from the public. He also tried to deflect criticism by asking people to “chill” and not to “overanalyse” the commercial, which advises non-Muslims how to behave during Ramadan. Released as a public service announcement on 8TV, the three commercials depict a socially-inept “Chinese” girl eating in public, wearing revealing clothing and being loud and obnoxious during the Muslim fasting month.
The Ugly Muslim: Racist ads dishonour Ramadan, not just the Chinese
